Boston Research Group
BRG is a strategic market research and consulting firm that
specializes in the financial services industry. We conduct projects that
deal with both strategic and tactical marketing issues, including loyalty
and satisfaction, market segmentation, brand assessment, product
development, sales processes, and channel migration and distribution
BRG's target market is the industry leaders in the financial services
industries. Our financial services client base includes Fleet, American
Express, State Street Corporation, Bank of America, Fidelity Investments,
Vanguard Investments, Barclays Global Investors, Charles Schwab & Co.,
the Investment Company Institute, the Securities Industry Association, the
Federal Reserve System and the U.S. Treasury Department.
This work focuses on applying market research information, collected
and analyzed using a range of techniques and methodologies, to provide
solutions for marketing-related challenges.
In working with our clients, BRG's approach to delivering value is
driven by three key principles:
- Partnering with our clients and vendors produces the highest
- Rigorous quality control processes are critical in producing
quality research and consulting.
- Industry specialization is a prerequisite for value-added